SEO and SEM

11Mar08

What does SEO mean?

SEO is the acronym for Search Engine Optimization. It is the method used to get your website listed high on the natural/organic search listings of search engines for the chosen keywords.

What does SEM mean?

SEM is the acronym for Search Engine Marketing. It is the method used to display advertisements on the search pages alongside the natural/organic search listings for the chosen keywords.  For e.g. on Google you would see these text based ads on the right hand side of the screen under “Sponsored Links”.

How do search engines find your website?

There are two ways that search engines find your website. The first if you can submit your website to them by submitting your URL (website address e.g. http://www.google.com). The second is that search engines usually have programs called spiders that crawl across the Internet looking for new websites that have been added.

Once the website is found the spider crawls through every link on your website and follows it through all the pages uploaded onto your website. The information of your website is then added to the database of the search engine. The search engine usually records the Title tag, META tags and content of your website. The search engine uses this information to match your website to the keywords entered by the user while searching for content.

How do you ensure that your website ranks higher on search results as compared to other websites?

You need to optimize your website for the keywords that you would like to have your website rank higher on search engines. In order to do this you have to see that the keyword is present in your URL, in the Title and META tags of your webpage and the number of times it is present in the content of your website.

For Google it also depends on how many websites have a link back to your website on them. The more number of websites that link back to your website the higher you would rank on Google search pages for the keyword.

These are the very basic things you would need to do to ensure that your website ranks higher on search engines. There are a number of other things also needed to ensure that you rank higher on search engines and also maintain your position there.


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  1. 1 Saif on March 11, 2008 said:

    what is META tags??

  2. 2 Pooja on March 11, 2008 said:

    What is META

  3. 3 manojmansukhani on March 11, 2008 said:

    META tags are special tags added to a webpage to give search engines information about the web page. The two most common META tags are DESCRIPTION & KEYWORDS.

    The DESCRIPTION tag is usually added to give a small brief about what the website is about and the KEYWORDS tag is used to list the keywords that you would you like your website to be shown on the search engine when someone searches using these keywords.

    To see how a META tag is placed on a website, while browsing a website using Internet Explorer click on the option “View” and select “Source”. You will see the souce of the webpage in an notepad (or your default editor). Here you will see on the top of the page the META tags.


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